Murdoch’s News International has unveiled its new model for The Times and The Sunday Times newspapers (www.timesonline.co.uk) newspapers with the launch of a membership scheme that gives readers access to exclusive events and special offers in return for a GBP 50 annual fee, FT reported.
Although Times+ (www.timesplus.co.uk), that is how this initiative is officially called, looks like just another attempt to charge its readers amid weak advertising markets and declines in print circulation, it is far more than that. It’s a strategic shift that builds upon the broader “content is …