Today, I read a very interesting FastCompany article by Adam L. Penenberg titled The Evolution of Amazon. In this lenghty, engrossing article, Penenberg describes how Jeff Bezos is just about to change the business of book publishing forever with its e-book reader Kindle. Basically, Jeff Bezos is trying to do to book publishers what Steve Jobs of Apple did to the music industry. We extracted the key take-aways for you.